In a world where industry events can sometimes feel like a parade of pay-to-play sponsor presentations, CASA25 takes a different approach.

While we absolutely love our C-level participants and sponsors for their incredible insights, we also believe in balancing the program with perspectives and panel sessions from top industry analysts and impact-driven consultants. This helps us keep the focus on learning, sharing, and connecting—rather than presenting and selling—and ensures our attendees walk away engaged and with fresh ideas and real value.

And let’s be honest, the fact that these world-class analysts choose to partner with us? That speaks volumes about the quality and impact of the event!

We’re thrilled to welcome an incredible lineup of analysts this year, including:

• Raul Castanon – S&P Global
• Melissa Holtz – IDC
• Darius Singh – STL Partners
• Andrew Collinson – Connective Insight
• Nick Lane – MobileSquared

These brilliant minds bring a wealth of insight and energy, helping shape conversations that push our industry forward.

Alongside them, we’re lucky to work with some fantastic advisory partners who are all about making impact happen. These include Mach49, Match-Maker Ventures, Creo Solutions, The Next Cloud, and McKinsey. They’re committed to helping our members turn inspiration into action—with strategies that work and stories that resonate.

Together, this vibrant mix of analysts and consultants transforms CASA25 into something more than a conference. It becomes a hub of collaboration, innovation, and momentum for the future of communications.

Stay tuned for more updates!

We’re excited to announce that Today Digital is joining CASA25 as an official media partner! This is a big step forward for our member-only event, as it means that for the first time, the broader industry will get a glimpse into what makes CASA special—through editorial coverage on the UC Today, CX Today, and AI Today platforms.

Over the next few months, we’ll be working closely with their editorial team to spotlight our CASA25 sponsors, explore key industry trends, and shine a light on the people and ideas shaping the future of CPaaS, AI, and Intelligent Engagement. And during the week of CASA25 in September, they’ll be reporting live from the event, sharing highlights and insights with their global audience.

This partnership is about more than visibility—it’s also about celebrating excellence. As part of the collaboration, Rob Kurver, founding partner of CPaaSAA, is joining the jury for the UC Awards 2025. This year’s awards will include a dedicated CPaaS category, and we’re inviting our members to participate!

To support this, we’ve secured a special 10% discount on entry fees for CPaaS providers who want to submit their solutions for consideration. Winners will not only receive industry-wide recognition, but we’ll also spotlight them during CASA25—giving them an extra boost within our growing ecosystem.

👉 Use discount code UCA25RS when submitting your entry for the UC Awards CPaaS category.

The CPaaSAA community continues to grow and mature, and partnerships like this one help connect our member-only initiatives with the broader market. We look forward to seeing our members take the stage—both in the UC Awards and at CASA25 this September.

Every trilogy has its moment of truth. For the CPaaS Acceleration Alliance, CASA25 is that moment. After a first chapter full of insights, and a second driven by inspiration, this third CASA event is all about impact. The energy is real, the momentum is building, and the industry is ready.

Chapter One: Insights

CASA23 laid the groundwork. We launched the State of CPaaS report, invited leading analysts, and helped the industry define what CPaaS could become. It was about listening, learning, and gathering insights.

Chapter Two: Inspiration

At CASA24, we saw those insights turn into action. From the Service Provider Playbook to real-world go-to-market strategies, members showed what’s possible when great ideas meet smart execution. Inspiration flowed from the stage, but also from hallway conversations and working group debates.

Chapter Three: Impact

Now, at CASA25, we’re entering the chapter of impact. In today’s dynamic and fast-moving world, we’re witnessing a broader shift toward more intelligent engagement—driven by AI, changing customer expectations, and the geopolitical realities reshaping how we communicate, connect, and build trust across digital channels.

This year, we’re focusing on four key themes:

— Network APIs: moving from promise to deployment, enabling new services and monetization models.

— AI: shifting from buzz to business impact, especially through agentic workflows and orchestration.

— Go-to-market: evolving strategies with channels, marketplaces, and co-selling becoming essential.

— Trust: tackling identity, compliance, security, and sovereignty in a world where geopolitical tensions and digital threats are reshaping what ‘trust’ really means.

And unlike past editions with two or three parallel tracks, this year we’re simplifying the program to focus on impact. One main stage for inspiration and insights. One workshop track for hands-on sessions in smaller groups. Less talk, more doing.

The Journey Continues

We’ve come a long way from a handful of passionate founders. CASA25 will bring together nearly two hundred industry leaders to do the work—build, share, test ideas, and leave with momentum. The journey continues, but the impact is already real.

If you’ve been part of this journey since CASA23 or CASA24, you know what to expect—candor, connection, and real collaboration. Make sure CASA25 is on your calendar. If this will be your first, don’t miss what many are calling the most impactful CPaaS event in the world. The trilogy might be wrapping up—but what comes next is even bigger.

At CASA, we’re always looking for ways to make the experience deeper, more personal, and more valuable for our members and partners. This year, we’re introducing something brand new—and we think it’s going to be one of the most impactful additions yet: invite-only sponsor workshops.

These aren’t your typical conference sessions. They’re intimate, closed-door conversations where our key sponsors get to connect with the people who matter most to them—partners, prospects, thought leaders, and innovators—in a room with 12 to max 24 seats, and no distractions.

Eight Spots. High Trust. Big Opportunity.

Across Monday and Tuesday, we’ll host eight of these workshop sessions. Each one is led or sponsored by a Gold or Silver CASA25 sponsor. Some may be product deep dives. Others will be expert-led roundtables or strategy-focused conversations. What they all have in common? They go deeper than a keynote ever could.

Four spots are already claimed by sponsors who saw the value right away. That means there are just four more workshop slots available.

If you’re a sponsor and you want to:

Create a private space for discussion with select invitees Explore a topic in-depth, with expert moderation Build real relationships that go beyond badge scans

…this is your moment.

What Makes It Special?

Unlike big-stage presentations, these workshops are quiet, curated, and built for quality interaction. They’re held in private rooms onsite at CASA25, with top-level attendees who are invited for a reason.

You get an hour to host a focused, high-trust conversation. No mics, no panels, no pressure—just smart people talking about what matters.

If you’re planning your sponsorship and looking for a way to make a meaningful impression, this is it.

Let’s build something memorable together!

This year, CASA25 isn’t just another conference—it’s a curated experience built for people who want to go deep, move fast, and leave with real takeaways.

We’ve designed the event around four high-impact half-day blocks, each focused on a critical theme shaping the future of CPaaS. Whether you’re a platform builder, a telco innovator, a go-to-market strategist, or an AI realist, there’s a block that speaks to you.

And alongside the main track, we’re introducing hands-on workshops—led by our Silver and Gold sponsors—designed for those who want to dive deeper, collaborate, and walk away with tools, not just talk.

Here’s how it all comes together:

Day 1 Morning – The Future of CPaaS: From Ethics to Intelligent Engagement

This opening block sets the tone. We explore the State of CPaaS, how AI is really impacting the communications industry, and how ethics, trust, and intelligent orchestration are becoming must-haves—not nice-to-haves.

Expect to leave with: frameworks to future-proof your business, fresh thinking on responsible AI, and a new lens on customer experience.

Day 1 Afternoon – Real-World CX: Messaging, Orchestration & Leadership

We shift gears into practical territory. Messaging is evolving fast. Customer expectations are rising. And the companies that win are the ones that can adapt—not just with tech, but with leadership.

Expect to leave with: use cases that work, insight into evolving CX playbooks, and ideas for leading through industry change.

Day 2 Morning – Go-To-Market Playbooks: Telcos, Channels & Strategy

This block is all about growth. We unpack the playbooks for building scalable go-to-market engines—whether you’re a telco, a platform, or somewhere in between.

Expect to leave with: actionable GTM models, partnership insights, and new ways to align sales, product, and ecosystem.

Day 2 Afternoon – Network APIs & What’s Next

The final block is future-focused. We’ll explore the momentum behind Network APIs, why they matter, and how to turn potential into performance. This session leads directly into our Analyst Summit.

Expect to leave with: clarity on API monetization, upcoming trends, and real stories from the front lines of Open Gateway.

And Then: The Analyst Summit – Powered by GSMA Open Gateway

New this year: a special half-day Analyst Summit (special invite required) hosted with GSMA Open Gateway, focused exclusively on Network APIs. Designed for product leaders, analysts, and platform architects, this session goes deeper into the business models, technical realities, and collaboration required to make Network APIs successful at scale.

No fluff. No filler. Just impact.

CASA25 isn’t about being everywhere at once. It’s about being in the right room, at the right time, with the right people.

And yes—there will be killer dinners, rooftop drinks, and late-night conversations that spark the next big idea.

Because some of the best breakthroughs happen over a cocktail, not a keynote.

Join us. Bring your brain. Leave with momentum.

We’re doing it differently this year. Not just because we can—but because the industry needs it.

The CPaaS space is moving fast. AI is rewriting the rules. Network APIs are breaking silos. Security and trust are front and center. And the convergence of telcos, platforms, and intelligence means one thing: we need less talk, more action.

Welcome to CASA25: the impact-first experience.

Member-Only = Higher Signal, No Noise

This year, we’ve made a bold call: CASA25 is for members only. Why? Because the magic happens when people don’t have to pitch, prove, or posture. When they’re in a room of equals, peers, challengers. When they can say what’s really going on—and ask the questions that matter.

If you’re the smartest person in the room, you’re in the wrong room. At CASA25, you’re in the right room.

With 180 curated attendees, this is where CPaaS insiders connect, create, and collide.

The Right Vibe: Tobacco Theater

Our new venue—the iconic Tobacco Theater in Amsterdam—matches our energy. Intimate, edgy, and full of character. No expo halls. No plastic booths. Just conversations that matter.

Picture this: deep dives in the main track, real-world use cases on stage, workshops happening in the shadows—tucked away in breakout spaces where alliances are forged and deals are born.

The Format: One Track. Many Sparks.

We’re keeping the main track tight. No filler. Just a curated sequence of keynotes, panels, and rapid-fire sessions designed to inspire action. You’ll hear from industry pioneers, startup rebels, and global telcos shaping the future—live and unfiltered.

Alongside: invite-only workshops and roundtables. Small rooms. Big energy. From AI frameworks to API monetization to trust-building in a fragmented ecosystem—this is where the real work gets done.

What You’ll Leave With

A dozen real ideas to take back and implement Fresh connections with people who actually matter A fire in your belly and a notebook full of notes And maybe—just maybe—a new venture, product, or partnership

Why We’re Doing This

Because in Year 3 of CPaaSAA, we’re not chasing volume—we’re chasing impact. CASA isn’t just an event. It’s our annual moment to shape what’s next for this industry. Together.

See you in September. Bring your brain. Bring your edge. Bring your full self.

Because this isn’t a conference. This is CASA.

We’re thrilled to announce that CASA25 will take place at the historic Tobacco Theater in Amsterdam on September 22nd. This 19th-century former tobacco warehouse in the vibrant cultural district offers an intimate setting that perfectly aligns with our evolving vision.

This year, we’re embracing a “Less Talk, More Impact” theme. Expect compelling themes like the transition from messaging to rich messaging, Network APIs intertwined with CPaaS, and a special focus on AI & Data. We’ll delve into the shift from the web and app economy to the conversation economy, highlighting the huge opportunities driven by AI. This transformative track will underscore why AI is more crucial than ever in shaping our industry.

Diversity and inclusivity have always been at the core of our events. We’re committed to featuring a global lineup of speakers and sponsors, ensuring fair representation from all backgrounds. Whether you’re a potential sponsor or a speaker with a groundbreaking idea, we invite you to be part of this exciting journey!

Join us in Amsterdam for an unforgettable experience filled with impactful insights, networking opportunities, and a touch of Amsterdam’s charm. Secure your spot early—spaces are limited!

For more details, visit the event site. We can’t wait to see you there!

As the telecom industry transitions into the 5G era, the challenge of combating fraud remains a critical concern for operators and technology partners alike. The recent CASA24 event in Amsterdam brought together industry leaders to discuss the pressing issues surrounding telco fraud and explore strategies to address them. It was part of the bigger discussion during the event on improving customer experience and the benefits of transitioning to the use of Telco APIs to enhance security and to benefit from direct access to a variety of other network functions, as also standardized under the Open Gateway initiative of the GSMA.

Key Challenges in Telco Fraud

When examining the current landscape of fraud within the telecom sector we see that messaging-related fraud—encompassing SMS and channels like RCS and WhatsApp—poses significant financial risks. Millions are lost due to grey routes, artificial inflation of traffic (AIT), credential theft, phishing attacks, and a staggering volume of spam.

While SMS has been a reliable method for delivering services like one-time passwords (OTPs), its credibility is increasingly under scrutiny caused by high rates in some markets that drive customers toward alternative solutions. Regional disparities in pricing influence how different markets experience fraud, the attractiveness of messaging solutions for authentication purposes could be improved by introducing variations in pricing as done by WhatsApp.

The Evolving Nature of Fraud

As fraudsters continuously adapt their tactics, understanding who is most affected is crucial, with also the human element in fraud through social engineering tactics that exploit vulnerabilities irrespective of technological advancements. 

While Rich Communication Services (RCS) can mitigate some SMS fraud issues, new types of fraud are emerging alongside these innovations.

Various stakeholders—including end consumers, operators, aggregators, and brands—are all impacted by fraud. The erosion of trust in messaging necessitates ongoing innovation and the development of new solutions to combat evolving threats.

Navigating the Complexity of 5G

With the rollout of 5G networks, expectations are high for improved security measures. However, new technology introduces complexities related to end-to-end security protocols and interoperability among different generations of networks (2G, 3G, 4G). The slow global evolution further complicates these challenges.

Leveraging New Technologies

As we look to the future, it’s clear that new technologies will play a pivotal role in addressing telco fraud. The introduction of APIs offers exciting possibilities for enhancing customer experiences while simultaneously increasing their security (with robust security measures as API’s allow third-party access to network functions). Telco APIs can streamline authentication processes and improve overall service delivery, which is why initiatives like Open Gateway/Camara are also aimed at standardizing APIs to achieve a universal availability. 

Conclusion: A Collaborative Approach

The decline of SMS A2P messaging underscores an urgent need for operators and tech partners to adapt to a rapidly changing landscape. Future strategies must focus on leveraging new technologies—secure APIs—to create more secure environments. Collaboration among operators, technology partners, and developers will be essential in addressing evolving threats while maximizing the potential benefits offered by 5G network capabilities.

In summary, as we move deeper into the 5G era, it is imperative to remain vigilant against fraud. By fostering innovation and prioritizing security measures, we can build a more resilient industry capable of withstanding the challenges posed by increasingly sophisticated fraudsters.

Gilbert Relou, Head of Consultancy & Strategic Development, Kaleido Intelligence