We’re thrilled to announce that the vCon Foundation is joining CASA25 as an official sponsor—joining the ranks of other ecosystem pioneers like GSMA Open Gateway—to lead the charge on a technology that’s quietly becoming one of the most transformative forces in communications: virtual conversations (vCons).

At this year’s CASA25, the vCon Foundation will be on stage, in the workshops, and in the conversations that matter most—introducing the vCon standard to the CPaaS and cloud communications community, and showing how this deceptively simple innovation could redefine how we store, share, and build on business conversations.

And we’re not exaggerating when we say: this could be as big as SIP, SMS, or CPaaS itself.

What Are vCons—and Why Should You Care?

A vCon is a structured, portable, and machine-readable container for all the data around a conversation: audio, transcripts, participants, metadata, and even AI insights like summaries or sentiment. Think of it as the PDF or vCard for business conversations.

Today, most calls, messages, and meetings are lost to siloed systems, raw audio files, or disconnected transcripts. vCons change that. They allow platforms, enterprises, and AI tools to treat conversations as first-class data objects—with context, structure, and continuity.

And that changes everything.

Why It Matters to the CPaaS Ecosystem

At CPaaSAA, we believe that AI is only as powerful as the data it learns from. And right now, conversation data is mostly unstructured and unusable. vCons unlock that value.

For CPaaS and CCaaS providers, vCons enable:

Plug-and-play conversation intelligence: Any AI model, from any vendor, can read and analyze vCons—accelerating innovation without locking customers in. Unified customer journeys across voice, chat, video, and messaging. Compliance and governance by tracking consent, redacting sensitive data, and storing audit-ready records. Interoperability that breaks down vendor silos and unlocks new business models. And perhaps most importantly: AI with memory.

As we shift from automation to autonomy, the ability to give AI agents persistent, structured memory across interactions becomes the foundation for everything else. vCons are that memory layer.

Why CPaaSAA Is Getting Behind This

As with Network APIs, CPaaSAA believes the real opportunity isn’t just in the tech—it’s in how we connect it to ecosystems, use cases, and adoption at scale.

That’s why we’re excited to welcome the vCon Foundation to CASA25—not just as a sponsor, but as a co-creator of the next wave of programmable communications.

Throughout CASA25, the vCon Foundation will:

Speak on the main stage about the business impact of vCons and real-world use cases already underway. Host a hands-on workshop showing developers and vendors how to build with vCons. Meet with key CPaaSAA members to discuss integration paths, pilots, and co-investment opportunities.

We’ve seen this movie before: standards start quietly, get adopted by a few visionary players, and then become the foundation for multi-billion-dollar ecosystems. That’s what happened with SIP. With SMS. With WebRTC. With CPaaS itself.

vCon is next.

Join Us in Amsterdam

CASA25 is where insiders shape what comes next. We’re proud to have the vCon Foundation as a partner on that journey—and we invite you to come learn, build, and help define the standards that will power the future of voice, video, messaging, and AI.

If you’re building anything in communications, customer experience, or AI-driven engagement—you need to understand vCons.

Let’s make it happen, together.

Intelligent Engagement isn’t just a theme for CASA25—it’s becoming the strategic north star for the entire cloud communications industry. Whether you’re building CPaaS platforms, launching new AI experiences, or orchestrating APIs and workflows across channels, the message is clear: real-time, context-rich, intelligent interactions are what set the next generation of communication apart.

That vision got a powerful boost this month with RingCentral’s new whitepaper, Beyond CPaaS: Harnessing the Full Potential of Integrated Communications Platforms. It’s packed with data showing how integrated, AI-powered platforms aren’t just nice-to-have—they’re measurably transforming business outcomes.

💡 From CPaaS to Intelligent Engagement

According to RingCentral:

“The fundamental value of CPaaS lies in its ability to transform communications into a strategic business asset. By providing a flexible, scalable platform for integrating various communication channels into existing applications and workflows, CPaaS enables businesses to create tailored experiences for both customers and employees.”

That’s exactly the foundation Intelligent Engagement is built on: combining APIs, automation, and AI to deliver real-time decisions, deeper customer relationships, and faster go-to-market execution. The report notes:

• Up to 45% cost savings vs. traditional communication tools
• 72% faster time-to-market for new features
• 10,000+ daily SMS messages and 1,200+ digital faxes automated by just one user (Senderra RX)

🎯 Why It Matters for CASA25

At CASA25, Intelligent Engagement will serve as the connective tissue across all themes—from Telco APIs and AI orchestration to security, trust, and convergence. You’ll hear from members and partners who are applying these principles across every layer of the stack:

AI: from contact center automation to intelligent routing and conversation intelligence Network APIs: providing the underlying signals that make engagement contextual and real-time CPaaS/UCaaS/CCaaS convergence: not just stitched together, but natively intelligent

🔁 Real Use Cases, Real Impact

This isn’t theory. It’s happening now—in healthcare, financial services, retail, and education. RingCentral’s examples show how intelligent engagement works across industries. And at CASA25, we’ll see new demos, share results from working groups, and explore what comes next—from agentic AI to programmable customer journeys.

Now What?

So if you’re still thinking of CPaaS as just APIs, or AI as a chatbot plugin—it’s time to zoom out. Intelligent Engagement is the new lens for strategy, investment, and innovation in cloud communications.

See you in Amsterdam. This year, we’re not just talking—we’re doing.