Crexendo Brings the “Operating System for Service Providers” to CASA25

In our latest CPaaSAA Talk, I sat down with Jon Brinton, CRO of Crexendo, to talk about their role at CASA25 in Amsterdam this September. Crexendo is joining as a Silver Sponsor, and Jon shared why the company sees CASA25 as a must-attend event for the programmable communications ecosystem.

Crexendo – known internationally through its NetSapiens platform – powers service providers with UCaaS, CCaaS, and CPaaS capabilities. As Jon put it, “Think of us as the operating system that enables service providers to build and deliver complete communications ecosystems to their customers.”

Why CASA25?

Jon highlighted that CASA25 isn’t just another industry event. It’s a collaborative space where vendors, service providers, telcos, and innovators can come together to share insights and shape the next wave of communications. For Crexendo, that means connecting with peers, showcasing how their platform empowers partners, and contributing to discussions that matter for the future of CPaaS.

What Crexendo Brings

Crexendo has been expanding quickly, combining the strengths of UCaaS and CPaaS in a way that helps providers adapt to new customer demands. With service providers under constant pressure to deliver flexible, scalable, and differentiated solutions, Crexendo offers the tools to make that possible.

As Jon explained, CASA25 offers the perfect backdrop: “This industry is changing fast. CASA gives us the opportunity to step out of day-to-day business and really think strategically with others who are driving innovation.”

Enter vCons: A New Standard for Conversations

One of the key themes at CASA25 is vCons (Virtual Conversations) — an emerging open standard that defines how entire conversations (voice, video, messaging, context) can be captured, shared, and enriched. vCons provide a consistent, interoperable way to handle conversations across platforms, creating enormous potential for compliance, analytics, and AI-driven customer experience.

Crexendo is not only following this development — they are already working with partners who bring real vCon-based applications to market today. That means their ecosystem is moving beyond theory, putting vCons into action to deliver compliance solutions, new AI capabilities, and smarter customer engagement tools.

As Jon put it, “vCons turn conversations into data. That opens the door to entirely new business models — whether it’s compliance, analytics, or AI-driven engagement. At CASA25, we’ll be sharing how our partners are already monetizing this and why service providers can’t afford to ignore it.”

Looking Ahead

With CASA25 just weeks away, Crexendo is looking forward to engaging in conversations around APIs, vCons, service provider strategies, and the future of intelligent engagement. Their presence reinforces the collaborative DNA of CASA: fewer sales pitches, more real insights, and a shared drive to push the industry forward.

We’re thrilled to have Crexendo on board, and we look forward to welcoming Jon and his team to Amsterdam!