đ Clarity Is Calling: A New Era of Inclusive Voice Communication
How Radisys & Goshawk Are Bringing Purpose to Telco Innovation
At CASA25, one of the most powerful moments came not from a flashy AI demo or a multi-million-dollar partnership, but from a simple, deeply human story: how a phone call can reconnect people who have been quietly excluded.
Nicolai Schaettgen (Match-Maker Ventures) sat down with Ralph Page (Radisys) and Ian Buxton (Goshawk) to talk about Engage Clarityâa solution built for the one in five people currently affected by hearing loss. That number is set to rise to one in four by 2050. But this wasnât a story about technology alone. It was about impact, dignity, and connection.
đ The Problem: Everyone Deserves to Be Heardâand to Hear Clearly
Imagine this: youâre 80 years old, trying to talk to your doctor. But the phone call doesnât make sense. Itâs muffled. Itâs exhausting. So you stop calling. Maybe you even stop getting your prescriptions.
Thatâs exactly what happened to Ralphâs father.
âHeâd say, âI canât hear anything on this stupid phoneâ,â Ralph recalled. âIt wasnât his fault. It was the phoneâs fault.â Eventually, he stopped speaking to the triage nurse and delayed renewing his medicineâbecause he couldnât understand the conversation.
This is the real-world cost of hearing loss in a world that still treats phone calls as one-size-fits-all. And itâs just the beginning.
đ Hearing Loss Is a Spectrum â And So Are the Challenges
You donât need to wear a hearing aid to have trouble hearing. Hearing issues range from mild and undiagnosed to severe and treated with cochlear implants. And even with hearing aids, which can be expensive, conversationsâespecially over the phoneâcan be frustrating and tiring.
As Ian Buxton shared, âMy wife has MĂ©niĂšre’s disorder. Even with hearing aids, she struggles. I can ask for the butter at breakfast, and she hears âputter.â Itâs not about loudnessâitâs about clarity.â
And when clarity is missing, it doesnât just affect understandingâit affects memory, confidence, and impacts human connection.
đ The Solution: Engage Clarity, Delivered Through the Network
Goshawkâs application was built to tackle this head-on. It starts with a 3-minute web-based hearing test, developed with Cambridge and Manchester Universities. This creates a unique audio profileâa fingerprint of how you hear.
Then comes the magic.
Radisysâ Engage Clarity solution applies that profile to your phone calls in real time. Clarity uses network-based processingâwith more compute power and intelligence than any device.
The result? Voice calls that are customised to your hearing, not just louder.
So how does it work?
The user takes the 3-minute test on a telco-branded portal. A flag is set in the operatorâs system. All calls are routed through Radisysâ media resource function (MRF). Clarity enhances the voice stream according to the hearing profile. The call is deliveredâjust clearer.
âItâs as simple as routing a value-added service,â Ralph explained. âThe only hard part? Getting the telco website updated so users can sign up!â
đ€ Why Radisys?
Radisys isnât just another CPaaS vendor. Their Engage Digital Platform is embedded in over 70% of telco IMS networks. That means they can manipulate the media directly inside the operatorâs infrastructureâwith regulatory compliance and native call handling already in place.
đĄ Telcos, Take Note: This Is Inclusion and Innovation
Some operators ask, âHow much can I charge for this?â Others see it as a feature for accessibility or wellness packagesâbundled with fraud prevention or wellness services.
Either way, Clarity drives both differentiation and inclusion.
As Ralph said, âIf I tell my dad this will cost ÂŁ5 a month and heâll finally be able to use his phone again, heâll say yes without hesitation. The real blocker isnât the customerâitâs whether the operator wants to charge for it.â
And beyond consumers, the enterprise use cases are compelling:
Contact centres: Improve agent hearing clarity, especially for older workers.
Employee wellness: Help staff with hearing challenges stay connected and productive.
Banking & retail: Keep experienced customer-facing employees after sudden hearing loss.
âThis isnât just a disability fix,â Ian added. âItâs about keeping people engagedâat work, with family, with life.â
đ§Ș Proof It Works: Clinical Trials & Real-World Results
Engage Clarity isnât just a good ideaâitâs a validated solution. Trials conducted with the All India Institute of Speech and Hearing showed significant improvement in comprehension across mild, moderate, and severe hearing loss categories.
Additional clinical work with university partners backs up its effectivenessâand showcases how telco infrastructure can be used for real impact.
đ« A Telco That Connects Everyone
Ian closed with a reminder of why this all matters:
âA telco is about connecting people. Sharing information. Sharing love. And if thatâs brokenâif people quietly stop using the serviceâthen weâve failed. But if we can fix that? Weâve done something truly meaningful.â
â Ready to Launch
Engage Clarity is telco-grade, clinically proven, and easy to deploy. And with Radisys expertise in media handling, itâs already integrated into the heart of the telco network.
All thatâs needed now is the will to act.
Whether youâre a telco executive, enterprise leader, or policymakerâthe opportunity is clear. Letâs stop leaving people behind.
đ Get Involved
Radisys and Goshawk Communications are actively seeking operator partners and enterprise allies to scale Engage Clarity across regions and platforms!
