During the CASA25 Showcase Challenge, four strong contenders took the stage to demonstrate how they are shaping the future of communications. The final demo of the session, delivered by Robert Galop of Creo Solutions, didn’t just close the challenge — it reframed how many in the room think about conversations, data, and value creation.

By the end of the session, it was clear why Creo Solutions was later announced as the overall winner. Their demo didn’t focus on a single feature or narrow use case. Instead, it presented a bold but practical vision: conversations themselves are becoming a foundational data layer for enterprises, and the industry needs the infrastructure to manage, govern, and monetize them at scale.

VCONs as a New Industry Catalyst

Robert started by anchoring his story in context. The communications industry has seen a few defining inflection points over the past decades — HTML in the early 90s, SIP in the late 90s, and large language models in the early 2020s. Each of these moments unlocked entirely new business models and ecosystems.

His claim was simple but powerful: 2025 will be remembered as the year VCONs, combined with AI, kicked off the conversation intelligence era.

What makes VCONs different is their scope. Rather than treating conversations as transient events or isolated transcripts, VCONs capture structured, contextual information across the entire customer journey — from voice calls and contact center interactions to meetings, emails, social media reviews, and even legacy channels like fax. In Robert’s view, today’s conversation intelligence tools only scratch the surface of what’s possible when conversations become a shared, interoperable asset.

The Coming Explosion of Conversation Data

Looking ahead to 2026, Robert painted a picture of scale. As telco networks, UCaaS, CCaaS, and enterprise applications increasingly generate VCONs by default, the industry will soon be dealing with billions of conversations created every single day.

That volume raises an obvious question: where do all those VCONs live, and how do they become useful rather than overwhelming?

This is where Creo Solutions’ core proposition comes in.

Introducing the Conversation Intelligence Cloud

Creo Solutions is building what Robert described as a conversation intelligence cloud — a platform designed to ingest VCONs from across the ecosystem and turn them into something operational.

The platform is built to serve multiple constituencies at once:

• Telcos that already carry the conversations across their networks
• Application vendors generating VCONs through UCaaS, CCaaS, and collaboration tools
• Enterprises that want actionable insight, not raw data

At its core, the cloud combines intelligence, media connectivity, and security. But just as importantly, it includes a set of ready-made applications that help customers get started quickly. These apps are not positioned as the end state, but as an on-ramp — something tangible that can be sold, deployed, and understood today, while enabling much richer innovation over time.

Consent, Compliance, and Trust by Design

One of the most compelling parts of the demo was the emphasis on compliance and consent.

Robert shared a real-world example from early deployments where a CSP began sending customer data into the platform — only for Creo Solutions to discover that no proper consent had ever been gathered, and that highly sensitive personal conversations were being processed without visibility or control. The result was a full data purge and a rethink of how consent must be enforced at the conversation level.

From that experience emerged a robust consent control layer. The platform checks whether consent exists, whether callers were notified, and whether consent was withdrawn. It also performs redaction and anonymization where needed, ensuring that conversation intelligence can scale without eroding trust or regulatory compliance.

From Raw Conversations to Usable Experiences

Rather than flooding users with dashboards or transcripts, Creo Solutions focuses on surfacing what actually matters.

Robert demonstrated several “copilots” designed for real-world users — especially SMBs and SMEs who are not living inside enterprise analytics tools:

• First Alert Copilot, which flags high-risk or high-priority conversations, such as customers threatening to churn
• Call Summary Copilot, which extracts key actions and commitments from calls
• Daily recaps delivered via email, so business owners on the road still stay informed

In the live demo, a billing dispute call — scripted using ChatGPT — flowed through the platform. The system automatically detected customer frustration, escalated an alert to the business owner, generated a task list, and summarized the interaction without requiring anyone to manually review the call.

The result is a lightweight but powerful alternative to traditional CRMs: every conversation, every commitment, and every issue captured and tracked — with easy integration into tools like HubSpot or Zendesk when needed.

Querying the Business Through Conversations

Beyond alerts and summaries, Robert hinted at what comes next.

All conversations are stored, vectorized, and made available to large language models. That means enterprises can begin querying their entire conversation history — not just for reporting, but for deeper reasoning, pattern detection, and even business planning.

When combined with concepts like MCP servers and deep reasoning, the idea of running complex analysis across every customer interaction becomes not just feasible, but practical.

A Clear Monetization Story for Providers

The final piece of the demo — and one that clearly resonated with the judges — was the business model.

Creo Solutions makes it easy for providers to integrate through multiple connectivity options. Once connected, telcos and service providers can:

• Upsell copilots alongside UCaaS and CCaaS seats
• Add insight-driven services on top of basic connectivity
• Dramatically increase ARPU without changing core infrastructure

Robert summed it up succinctly: this is a path to more than doubling revenue per customer by adding intelligence to calls that today generate zero value beyond basic connectivity.

When challenged with an elevator pitch to a telco CEO, his answer was equally direct: every call that crosses your network is currently discarded from a value perspective — this platform turns every one of those calls into a monetizable asset.

Why Creo Solutions Took the Win

The Showcase Challenge judges weren’t just looking for interesting technology. They were looking for something that could scale globally, align with telco realities, and solve real enterprise problems.

Creo Solutions checked all three boxes.

By positioning VCONs as a shared foundation, embedding consent and trust by design, and delivering practical applications with a clear revenue story, the team demonstrated not just a product — but a platform with ecosystem-level implications.

It’s no surprise, then, that Creo Solutions was ultimately announced as the winner of the CASA25 Showcase Challenge. Their demo captured both the urgency and the opportunity facing the communications industry as conversations themselves become the next great data frontier.

If this is what the conversation intelligence era looks like at kickoff, the next few years are going to be very interesting indeed.

At CASA25, a standout panel dove deep into one of the most critical—and least understood—aspects of the vCon revolution: how to handle consent, compliance, and data provenance in an AI-driven world.

Moderated by Thomas Howe of Strolid, the panel brought together a mix of perspectives from across the ecosystem: Jason Goecke (Creo Solutions), Nima Golchini (Enea), Tony Nuzzo (Approved Contact), and Ben Curtis and Dean Landsman from JLINC. Together, they explored how programmable trust and verifiable consent are becoming the new foundation of intelligent communications.

From Permissions to Provenance

Tony Nuzzo of Approved Contact opened with a simple but powerful premise: trust starts with permission.

His company’s new Permissions product lets brands validate consent explicitly — not just “we think they agreed,” but clear records of whether customers allow their voice to be used in AI, or whether they want to receive texts or calls.

“You want to be a trusted brand, not just a brand,” Tony said. “And the VCon gives you a way to prove that trust.”

By capturing this consent inside verifiable conversation data, VCons effectively become an insurance policy for brands — proof that engagement is both compliant and authentic.

Security First: Cleaning the Pipeline

Nima Golchini of Enea then connected the dots between consent and cybersecurity.

Enea provides messaging and signaling firewalls that filter spam, block malicious content, and enforce regional compliance rules across operators and CPaaS providers.

He explained how AI models now detect campaign drift — where a registered campaign sends unrelated content — and help enforce national codes of conduct, like France’s restriction on promotional messages during weekends.

“It’s about keeping a clean pipeline,” Nima said. “Security, compliance, and monetization all depend on it.”

JLINC: Proof That Data Stays True

The discussion moved to data provenance, where Ben Curtis and Dean Landsman from JLINC outlined how cryptographic signatures and zero-knowledge auditing can verify the flow of data without ever exposing its contents.

Ben explained how their system ensures that data shared between systems — for example, between AI models or CPaaS platforms — is traceable, trusted, and compliant with privacy regulations.

“We can prove that the data went where it was supposed to go, and came from who it was supposed to — without ever revealing the private data itself.”

Dean added that this capability turns compliance into something verifiable and automatic:

“From the moment data begins to the moment it ends, it still belongs to its originator. That’s the essence of trust under GDPR and every new data law to come.”

Smart Contracts for Consent

When Jason Goecke of Creo Solutions joined the exchange, he described VCons as the foundation for programmable compliance.

“It’s like a smart contract for communication,” he said. “Consent travels with the data itself. That gives you ownership, transparency, and interoperability — the foundation for trusted applications.”

VCons, in this view, turn consent into code — allowing businesses to automate trust, not just declare it.

The New CRM: Conversational and Consumer-Centric

Closing the panel, Dean Landsman reflected on how VCons could transform CRM systems.

Traditional CRMs were designed to collect and exploit data, not to protect it. The next generation, he said, will be conversational and consumer-centric — powered by verifiable, user-owned data.

“CRM hasn’t really had guardrails before. VCons bring them,” he said. “They ensure customer data stays their own — and make the system finally work for the customer.”

From Compliance to Confidence

The message from this CASA25 panel was clear: VCons aren’t just about storing conversations — they’re about redefining digital trust.

They turn compliance into a design principle, enable verifiable provenance for AI, and make consent portable across every layer of the communications stack.

As Thomas Howe closed the session, he summed up the mood perfectly:

“This isn’t about regulation slowing us down — it’s about trust becoming programmable.”

Insights from the CASA25 Panel Moderated by Matt Townend (Cavell)

At CASA25, one of the most anticipated discussions centered on vCons — the emerging standard for capturing, structuring, and sharing conversational data across platforms and channels. Moderated by Matt Townend of Cavell Group, the panel brought together four perspectives spanning the ecosystem:

Robert Galop, CTO of Creo Solutions (software and AI platform innovator) Jon Brinton, CRO of Crexendo (NetSapiens platform, powering 235 service providers) Sebastian Schumann, Deutsche Telekom AG (DTAG) (building a sovereign CPaaS platform) Mark Ianozzi, CEO of Superior Contact (and longtime Cloud Communications Alliance leader)

Together they explored how vCons move from theory to impact — and where opinions diverged on the road ahead.

1. From Standard to Solutions

A recurring theme was the need to move beyond the technology itself. All panelists agreed that enterprises don’t buy “vCons” — they buy outcomes.

Robert Galop put it succinctly: early discussions focused on selling vCons as a concept, but “we’re quickly progressing to what we can build on top of them.”

Jon Brinton echoed the sentiment, warning against confusing customers with another acronym: “The last thing we should do is try and sell vCons. We should sell intelligent engagement.”

That closing phrase — intelligent engagement — became a shared reference point, linking this session back to the overarching CASA25 theme.

2. Use Cases: Where the Value Starts to Show

Robert Galop illustrated how some service providers are already deploying vCons to analyze every conversation, using AI to provide feedback loops that were previously impossible.

Example: a small business uses vCons to grade every call against a script, then gives front-desk employees instant coaching on what could have gone better — democratizing tools once reserved for enterprise contact centers.

Jon Brinton expanded this with two clear value drivers his partners are seeing:

Coaching at scale: moving from sampling a few calls to analyzing every conversation for agent improvement. Upsell optimization: correlating conversational data with sales outcomes to train staff on what drives higher transaction values.

Mark Ianozzi, speaking from his BPO perspective, emphasized data portability as another use case: enabling clients to migrate between contact-center platforms without losing historic conversational context. In his words, “the money is in the data,” and vCons turn that data into a transmittable asset.

3. The Telco Lens: From Minutes to Context

For Deutsche Telekom, vCons fit naturally into their sovereign CPaaS platform strategy.

Sebastian Schumann described how DTAG views vCons as an enabler for “contextual communication,” where a call is no longer just a call:

“A minute is a minute is a minute — but now minutes have different values.”

By embedding vCon capabilities into their platform, DTAG aims to transform legacy traffic into data-rich, AI-ready interactions. Schumann stressed that telcos won’t necessarily own the end-user layer, but can provide the trusted, compliant interface that others build upon — particularly important in regulated sectors like healthcare or government.

4. The Ecosystem Debate: Who Moves First?

Townend challenged the panel on whether there’s a race to claim ownership of the vCon layer — between telcos, CRM platforms, or communication vendors.

Jon Brinton acknowledged the urgency: those who “get out in front” and deliver tangible use cases early will likely control more of the data and value chain. Robert Galop agreed, describing a pragmatic path of launching simple, horizontal tools first to gain traction, before layering in vertical solutions that drive revenue growth.

Sebastian Schumann saw it differently: rather than a race for ownership, he envisioned a cooperative ecosystem, with telcos serving as the enablers providing trusted infrastructure and APIs, while innovators build the applications.

5. Vertical vs. Horizontal Paths

There was consensus that vertical specialization will emerge naturally.

Galop noted that quick-win, horizontal solutions help get telcos “in the door,” but real revenue growth comes from tailoring insights to industries — from healthcare compliance to automotive retail.

Brinton reinforced that many early adopters are already doing this: “They’re intimate with their customers’ workflows and building for specific problems, not platforms.”

6. Trust, Governance, and the Data Gold Rush

Mark Ianozzi brought the discussion full circle to AI governance and compliance. With regulators scrutinizing how AI uses data, vCons could become the audit trail of the AI era — a verifiable record of what was said, by whom, and when.

This sparked nods across the panel: vCons don’t just enable AI insights; they make AI accountable.

7. From Minutes to Meaning: The Road Ahead

As the session closed, Matt Townend asked the simplest but hardest question: Will we still be talking about vCons in five years — or just about better customer experiences?

The unanimous answer: outcomes over acronyms.

vCons will fade into the background as the invisible layer powering trusted, contextual engagement. Service providers who act early — building skills, partnerships, and initial use cases — will lead. Telcos that embed vCons into their infrastructure can finally turn their “minutes” into meaning.

🧭 The Next Step

CASA25 made clear that vCons are moving from concept to execution. But their real power lies in what comes next — an ecosystem of partners turning conversational data into trusted intelligence across industries.

If your organization is working on vCon use cases — whether in contact centers, telco platforms, or enterprise AI — the CPaaS Acceleration Alliance invites you to share your story and contribute to the evolving Case Directory. Together, we can turn this trillion-dollar idea into measurable impact.

The Case Directory session at CASA25, moderated by CPaaS Acceleration Alliance’s research lead Andrew Collinson, brought together three sharp minds to explore how real-world examples can accelerate enterprise adoption of CPaaS, Network APIs, and Intelligent Engagement. Joining Andrew on stage were Amy Cameron (STL Partners), Robert Galop (Creo Solutions), and Hélène Vigue (GSMA). The conversation, while rooted in the Case Directory itself, became a much broader discussion about where enterprise demand really lies, what telcos are missing, and how partners can bridge the gap.

From Playbook to Case Directory

Andrew opened the session by introducing the Case Directory, a searchable repository of over 120 case studies drawn from the CPaaSAA Playbook, GSMA’s Open Gateway library, and other industry sources. The tool allows members to search use cases by industry, solution type, and business outcome, offering a fast way to see what’s working — from number verification APIs to customer engagement platforms.

“The idea,” Andrew explained, “wasn’t just to collect examples, but to make them useful — for inspiration, for learning, and maybe even as a sales enablement tool.”

He highlighted that most current case studies come from telecoms, finance, and technology, leaving whole sectors such as manufacturing, logistics, or agriculture largely untouched. That observation set the tone for the panel: if so much of the world’s economy depends on services and people, are we still focusing too narrowly on digital-native sectors?

“We’re Ignoring Half the World’s Workforce”

Robert Galop picked up on that point. Having worked across both enterprise IT and customer contact environments, he cautioned against over-focusing on digital-first industries.

“Two-thirds of global GDP comes from service businesses,” he reminded the audience. “Half the world’s workforce delivers services — yet most of our CPaaS use cases are still built for digital companies.”

For Robert, the next growth wave lies in bringing intelligent engagement to these under-served industries — those where people talk to people every day. “Automation and AI are great, but the real opportunity is in understanding conversations — capturing the voice of the customer through things like vCons (voice conversations in a standard format) — and using those insights to improve service quality and outcomes.”

Telcos Need to “Eat the Technology First”

Amy Cameron brought a healthy dose of realism from STL Partners’ enterprise research. Her assessment: enterprises may trust telcos, but they don’t see them as innovation partners yet.

“Enterprises usually put telcos fifth or sixth on their list of preferred digital transformation partners,” she said. “They see them as reliable, but not necessarily relevant.”

Her advice was simple but pointed: “Eat the technology first, then feed it to someone else.” Telcos, she argued, need to apply CPaaS and AI to their own operations — to improve how they engage with customers — before pitching those capabilities to enterprises. “They’re sitting on the data, the channels, and the customer base to do it better than anyone. They just don’t always use it.”

When it comes to enterprise demand, Amy sees a strong pull toward better connectivity, faster provisioning, and easier integration with IT systems — but not yet a rush toward telco-led transformation. She also noted that smaller, specialized service providers often outperform larger telcos because they act as consultants, packaging connectivity with practical solutions.

APIs Are Just Ingredients — Solutions Are the Dish

Hélène Vigue echoed that perspective from the GSMA side. “Enterprises don’t buy APIs,” she said. “They buy solutions to problems.”

Drawing on her experience with Mobile Identity and the Open Gateway initiative, she described how telcos are learning to embed APIs into real-world identity and security solutions. “In age assurance, fraud detection, or payment verification, mobile signals become part of a broader identity and access management solution,” she said. “That’s what enterprises want — not the API itself, but the problem solved.”

She noted that while early traction comes from financial services, demand is spreading across industries, from gig economy platforms verifying drivers to manufacturers ensuring trusted access to systems. The key, she emphasized, is partnerships: “Operators aren’t delivering these solutions alone. They rely on identity aggregators, security providers, and integrators to make it work.”

The Mid-Market Goldmine

The panel also converged on one overlooked segment: small and mid-sized businesses (SMBs). Robert shared a recent case where a five-location hotel chain didn’t even know why customers were calling — until CPaaS analytics showed clear patterns. “They just needed simple insights,” he said. “That’s where we can make the biggest impact fastest.”

Andrew agreed, recalling his own experience running an SME unit inside a telco: “Large enterprises are complex, slow, and bureaucratic. Mid-market companies move faster and buy faster — if you solve a clear problem.”

Cloud Thinking, Network Delivery

The conversation naturally returned to network APIs — and what developers actually want from them. Amy shared findings from STL’s developer research: “When we asked developers what they’d pay telcos for, the top answers were network performance visibility and on-demand control — exactly what they already get from their cloud environments.”

In other words, developers get the value of APIs; they just don’t yet see it coming from telcos. As Amy put it, “There’s latent demand. It’s not about teaching them what APIs are — it’s about making them easy, available, and consistent.”

Hélène agreed, pointing out that Open Gateway is starting to make that happen — especially in China, where API adoption is surging thanks to clear regulation and strong government backing.

Audience Insights: “Make It Easier to Find and Use”

An audience member captured a sentiment shared by many: It’s still too hard to know where to find these APIs or how to integrate them. Both Hélène and Robert agreed — developers don’t naturally go to GSMA websites to search for APIs. They discover them through partners like Infobip, Sinch, or others.

As Hélène said, “The partner ecosystem is the delivery mechanism. Next year, we’ll put even more focus on making access and integration easier.”

Where Would You Invest?

Andrew closed the session with a playful but revealing challenge: If you had a pot of money to invest in telecom innovation, where would you put it?

Hélène chose age assurance — a hot, regulation-driven use case where identity APIs can deliver real social value. Robert naturally backed vCons — not just for analytics, but as the foundation for smarter automation and customer intelligence. Amy combined both ideas, saying she’d build a cybersecurity solution for small businesses that wraps these technologies into something simple, trusted, and easy to bundle with connectivity.

Takeaway: From Examples to Execution

The Case Directory is more than a library of success stories — it’s a mirror of where the industry stands. As the panel made clear, enterprises want simplicity, trust, and outcomes, not just APIs.

The challenge for telcos and CPaaS providers is to turn those case studies into living examples — solving real problems for real businesses, from financial fraud to age assurance to service automation.

Or, as Andrew summarized offstage later: “The magic isn’t in the number of APIs. It’s in how we use them to make businesses — and people — work better.”

Get Involved — Help Grow the Case Directory

The Case Directory is being released to CPaaSAA members as a shared resource to accelerate learning, collaboration, and innovation across the ecosystem.

If you’d like to contribute a case study, test the tool, or help expand coverage into new industries, reach out to andrew@cpaasaa.com or contact the CPaaS Acceleration Alliance team.

Your example might be the next one that helps the whole industry move forward.

Where CPaaS Meets American Idol

The grand finale of CASA25 wasn’t just another panel or pitch. It was a showdown. A live challenge. A little bit of circus, a whole lot of talent—and just a dash of demo chaos (because what would a live tech demo be without that?).

Welcome to the CPaaS Showcase Challenge: where four ambitious players took the stage not just to talk, but to show what CPaaS can do. Think “American Idol” for programmable communications—complete with judges, a live audience vote, and an evening reveal of the winner over well-earned beers.

And after the smoke cleared, Creo Solutions walked away with the top honors. But each contestant brought something unique to the stage—turning this into one of the most exciting sessions of the entire event.

💡 The Format: Live Demos, Real Judges, Big Stakes

Each contestant had 10 minutes to demo a live product or prototype. A panel of judges—Amy Cameron (STL Partners), Andrew Collinson (CPaaSAA), and Mike Mills (Gamma)—asked the hard questions. The audience joined as the 4th judge, voting in real-time across five criteria:

Innovation Ease of Deployment API/AI Integration Commercial Relevance Presentation Style

Let’s meet the four contenders and their demos:

🚀 Telnyx – “Ask Your Assistant, Not Your Developer”

Presenter: Pete Christianson

Telnyx opened strong with a vision for voice-first AI assistants that anyone—not just developers—can spin up. Pete demonstrated a scheduling bot built entirely by a non-technical product marketer. The voice AI handled calls, recognized users, and even interacted using natural language prompts.

Despite a hiccup during the live demo (we’ve all been there), the message was clear: self-serve CPaaS is moving from low-code to no-code to language-native.

🧠 Standout Insight:

“The future of CPaaS isn’t about asking your developer—it’s about asking your assistant.”

💬 Judge Reactions:

• Loved the infrastructure and vision.
• Strong voice-AI play, especially for SMBs.
• Questions about GTM, channel strategy, and fraud controls.

🧠 Radisys – Agentic AI, Natively in the Network

Presenter: Adnan Saleem

If Telnyx imagined a no-code CPaaS future, Radisys delivered the network-native AI reality. Adnan dialed a phone number—no apps, no installs—and activated a personal voice assistant that joined a 3-way call, understood context, answered questions, and sent a post-call summary via SMS.

Agentic AI, integrated directly into the IMS core, running on telco infrastructure. A jaw-dropper.

📲 Why It Mattered:

Fully app-free experience Personal and contextual assistant Works on any device, not just smartphones

💬 Judge Reactions:

• Monetization path for telcos is clear
• Real concerns around privacy, hallucination, and AI trust
• Strong vision with real-world use cases

🏃‍♂️ XConnect – The Global API-Driven Marathon

Presenter: Mark Harvey (Sekura.id, now part of XConnect)

XConnect brought the most creative use case of the day: a global marathon app powered by 12 GSMA Open Gateway APIs. From seamless login and geolocation to crowd control, KYC, and roaming detection—this app wasn’t just about running. It was about showcasing the power of layered APIs in a real-world scenario.

The app even triggered interest from a major sports brand. Not bad for a prototype built “just for fun.”

🎯 Big Idea:

APIs are like LEGO blocks—alone they’re fine, but together they build real value.

💬 Judge Reactions:

• Loved the story and ambition
• Pressed on go-to-market and monetization
• Disappointed they couldn’t see the live app in action

🧠 Creo Solutions – The Conversation Intelligence Cloud

Presenter: Robert Galop

Last up—and eventually the winner—was Creo with a vision for Conversation Intelligence at Scale. By ingesting VCons (voice conversations as structured data) across telco networks and apps, Creo provides call summaries, alerts, insights, and co-pilots for every type of customer—especially SMBs.

The demo? Seamless. Calls became structured records. Emotional alerts triggered owner follow-ups. Action items synced with apps. And everything was API-enabled for partners to plug into.

📈 Why They Won:

Business-ready product Clear revenue lift for telcos and UCaaS/CCaaS providers Strong vision, great execution, and killer pitch

💬 Judge Reactions:

“This doubles ARPU.” Concern over data overload addressed with usable dashboards Scalable, telco-friendly, and enterprise-relevant

🏆 And the Winner Is…

🥇 Creo Solutions

After the judges debated and audience scores were tallied, Creo was crowned the winner of the CASA25 CPaaS Showcase Challenge. Their conversation intelligence platform ticked every box: innovation, commercial relevance, scalability, and polish.

🎤 Closing Time: From Demos to Drinks

With the Challenge concluded, Rob Kurver came on stage to thank everyone—especially Nicolai Schaettgen for his brilliant emceeing and Laila van Hooff, the behind-the-scenes mastermind who made CASA25 run so smoothly.

The audience gave them a big hand—and then did what every great tech event should end with: walked next door to the Beer Factory for some final rounds, deeper conversations, and warm goodbyes.

CASA25 was a wrap. But the impact—and momentum—will carry into CASA26 and beyond.

Want more from CASA25?

Explore all the blogs, sessions, and videos here – including thought leadership on Agentic AI, Network APIs, Intelligent Engagement, and the future of programmable communications.

See you next year. 🧠📲🍻

At CASA25, Creo’s new CTO Jason Goecke revealed how agentic AI is transforming the way teams code, collaborate, and deliver software—at scale.

“We’ve gone from months to days.”

That one line from Jason Goecke, the newly appointed CTO of Creo Solutions, captures the heart of a quiet revolution happening inside modern development teams. During his talk at CASA25, Jason walked the audience through a pragmatic, deeply experienced view on how agentic AI isn’t just an add-on to your dev process—it can become the process.

And if anyone has the credibility to make that claim, it’s Jason. A lifelong developer with roots in call center technology since the late ‘80s, he’s seen wave after wave of transformation sweep through the software world. But according to him, this one—AI-powered development—is different.

🧠 What’s Wrong with “Vibe Coding”?

Jason didn’t mince words:

“I don’t actually like vibe coding.”

Vibe coding—where developers use GenAI prompts to generate chunks of working code—has been gaining attention for its speed and simplicity. But as Jason explained, it mirrors human shortcuts a little too well. AI that simply reflects human behavior tends to reproduce the same flaws: rushed code, weak observability, minimal testing, and fragile scalability.

“You get a working product, but it’s not ready for primetime.”

This is where Creo draws a hard line. In Jason’s view, it’s time to move past vibe coding into something deeper, smarter, and more structured.

🤖 Enter Agentic AI: Codifying Quality from the Start

At Creo, Jason and the team are embracing agentic AI—where development doesn’t hinge on one AI assistant but instead a team of domain-specific agents, orchestrated like a real dev squad.

Think of it like this:

One agent understands React. Another monitors security or runs a code scan. Another ensures observability and logging are consistent. And you, the human, are still in the loop—steering the strategy.

This isn’t a single-shot prompt. It starts with something more familiar: a product requirements doc. From there, Creo uses RootCode, an open-source agentic AI framework, to assign responsibilities to various AI agents (and humans) and orchestrate the build.

This hybrid “human + AI” team handles everything from writing secure, production-ready code to ensuring logging, monitoring, and compliance are in place—by design, not afterthought.

🌍 From Nairobi to India: Building Global Teams That Work Like One

Perhaps the most compelling part of Jason’s talk was the operational impact.

By codifying their quality management strategy and development standards into the tools themselves, Creo has massively reduced onboarding time. What used to take months of training and documentation can now be handled in a few days.

“We’re onboarding developers from India, Nairobi, and elsewhere—and they’re productive within a week.”

For any tech leader managing distributed teams, this is a game-changer.

🛠️ Open Source, Open Future

Jason ended with a powerful commitment:

Creo is open sourcing their agentic AI development setup—starting with RootCode and extending into other components in collaboration with partners like Thomas Howe and his team at Vconic.

“We want the whole ecosystem to take advantage of this.”

This fits perfectly within Creo’s broader vision of enabling smarter, faster go-to-market for CPaaS players, telcos, and enterprise platforms alike. Rather than building closed, siloed solutions, Creo is betting on community-driven innovation.

🚀 Why It Matters

Jason Goecke’s talk wasn’t a flashy demo or an AI hype session. It was a sober, experienced perspective on what it really takes to deliver quality software in the AI age—without losing control, standards, or scalability.

In an industry still figuring out how to move from experimentation to execution, Creo Solutions is showing a clear path forward. One where AI doesn’t just generate code—it enforces quality, enables scale, and empowers global teams to move fast without breaking things.

Welcome to the future of development. It’s not just fast—it’s structured, smart, and open.

📢 Stay tuned as Creo and partners release more open-source components in the months ahead—and keep an eye on how agentic AI reshapes product delivery across the CPaaS ecosystem and beyond.